Field guide

Free guide: AI agent skills for marketers

See what marketers hand off to AI. Get the skills to try it.

Explore how Reteno customers use agents to translate emails, create templates from references and review campaign performance. Get four public Reteno skills, practical prompts and setup instructions—plus ten additional marketing jobs to explore.

Get the Reteno skills Explore customer workflows

Free guide. Running Reteno workflows requires a connected Reteno account. Other requirements depend on your assistant and chosen skill.

What a skill is

A skill packages reusable instructions, references and sometimes scripts for a recurring task, to help an agent follow a consistent process. Results still depend on the model, your inputs, the tools you connect and your review.

What Reteno customers hand off

Three jobs Reteno customers already delegate to an agent, each with a prompt you can copy and adapt.

Workflow 1 · Skill workflow

Translate emails and add language versions

The pain

Every new language means translating subjects, preheaders, body copy and buttons, then checking that links and formatting still work.

The workflow

You provide the source templates, target languages and localization guidelines. The agent adds a language version to each template, keeps the original structure and links, and checks the saved templates.

You get

Localized versions saved in Reteno.

Example prompt

Add German and French versions to email . Keep English unchanged. Follow . Translate the subject, preheader and visible copy. Preserve links, personalization variables and layout. Verify the saved versions and summarize the changes.

Replace the bracketed fields before running.

Common customer usage

One of the most common ways Reteno customers use the agent. A published Reteno case documents 21 new language variants across three templates; adding eight language versions to one template and verifying the result took 3 minutes 8 seconds in that run. Read the case →

Workflow 2 · Agent workflow

Create an email from an existing reference and brand kit

The pain

A new email has to match an existing design and the brand, which usually means rebuilding layout, colors and copy by hand.

The workflow

You point the agent to a reference email and your brand kit. Reteno Agent drafts a new template that follows the reference structure and brand rules, and the team reviews it before use.

You get

A draft template for review.

Try this task through Reteno Agent using the example prompt below.

Example prompt

Create an email based on using . Save it as a new draft, leave the reference unchanged, and do not send anything.

Replace the bracketed fields before running.

Customer request

Adapted from an actual customer request, with identifying details replaced by placeholders. This is a Reteno Agent workflow; the public email-editing skill alone edits existing templates and does not generate new branded designs.

Workflow 3 · Skill workflow

Review email and workflow performance

The pain

Pulling numbers for single sends, broadcasts and workflow emails into one weekly view takes manual exports and spreadsheet work.

The workflow

You set the date range and the level of detail. The agent reads Reteno messaging analytics, builds the report and exports a CSV for the team.

You get

A weekly summary and a CSV export.

Example prompt

Build an email performance report for covering broadcasts and workflow emails. Include these metrics per message: . Export the result as a CSV with one row per message. Add a short summary of the top and bottom performers and flag any field you couldn't retrieve.

Replace the bracketed fields before running.

Customer-reported usage

Customer-reported usage. The example is adapted from a customer's reporting request covering individual sends, broadcasts and workflow emails; it shows what was asked, not a completed export or guaranteed level of detail.

Four free Reteno skills to try

Explore skills for email editing and translation, campaign analytics, deliverability checks and web onboarding analysis. Each includes a link to the skill and setup instructions.

Email editing and localization

reteno-email-editor

Helps with

Reads, clones and updates existing email templates while keeping the builder's HTML and CSS intact. Handles copy edits, translation and image replacement.

Open the skill →

Example prompt: localization

Replace the bracketed fields before running.

More: A/B variants

Clone emails to prepare variant B. Apply these approved changes: . Preserve the originals, layout and personalization variables. Return the new IDs and a summary of changes. Do not send anything.

Replace the bracketed fields before running.

More: bulk edit

In templates , replace the visible CTA text with . Preserve button links, styling and personalization variables. Flag ambiguous matches before editing. Report which templates were updated.

Replace the bracketed fields before running.

Setup

Needs a connected Reteno account and Claude (Cowork or Claude Code) or OpenAI Codex.

Messaging performance analysis

reteno-analytics

Helps with

Reads Reteno messaging and event analytics and summarizes campaign, channel and workflow performance.

Open the skill →

Example prompt

Replace the bracketed fields before running.

Setup

Needs a connected Reteno account and Claude (Cowork or Claude Code) or OpenAI Codex.

Technical deliverability checks

email-deliverability

Helps with

Read-only check of SPF, DKIM, DMARC, sender setup, domain verification and tracking-domain SSL.

Open the skill →

Example prompt

Audit the email deliverability setup for . Check SPF, DKIM, DMARC, sender verification and tracking-domain SSL. List each issue with the suggested fix.

Replace the bracketed fields before running.

Setup

Needs a connected Reteno account and Claude (Cowork or Claude Code) or OpenAI Codex.

Web onboarding funnel review

web-funnel-analyzer

Helps with

Walks an onboarding quiz, captures each screen and its text, and writes a funnel summary you can use to brief emails.

Open the skill →

Example prompt

Walk the onboarding quiz at . Capture each step's screen and text, then write a funnel summary I can use to brief a welcome email.

Replace the bracketed fields before running.

Setup

Needs an agent that can run Playwright to open the funnel in a browser. Check the skill's instructions for dependencies.

Install the Reteno plugin Claude setup Codex setup

Needs an active Reteno account, and Claude (paid plan, in Cowork or Claude Code) or OpenAI Codex. Research preview, so expect changes.

Ten more jobs for a marketing leader's week

These work with or without Reteno. The skill files are free; the assistant you run them in, and any tools you connect, may not be. The cadence is our suggestion.

Performance report

/performance-report · command

Anthropic (marketing plugin)

Suggested: Weekly

What it does

Builds a marketing report with metrics, trends and suggested next steps.

Ask it

Weekly report for paid, email and organic. Absolute numbers first, then rates. Flag anything that moved more than 20% and say what you couldn't verify.

Watch for

The data source. It reads your numbers only through a connector or a file you give it.

Open plugin

Brand and copy review

/brand-review · command
copy-editing · skill

Anthropic and Corey Haines

Suggested: Daily

What it does

/brand-review checks a draft against your brand guidelines. copy-editing tightens copy you already have.

Ask it

Review against . List each deviation with a before and after.

Replace the bracketed fields before running.

Watch for

Missing guidelines. Without yours loaded, the review is generic.

Open plugin Open skill

Churn and lifecycle email

churn-prevention · skill
emails · skill

Corey Haines

Suggested: Quarterly

What it does

churn-prevention designs cancel flows and save offers. emails designs automated email flows.

Ask it

Design a cancel flow for . Three save offers, with the condition for showing each.

Replace the bracketed fields before running.

Watch for

Your own data. Which offer works for which cohort is something only your tests can tell you.

Open skill

Landing page review

cro · skill

Corey Haines

Suggested: Per launch

What it does

Reviews pages and forms for conversion problems.

Ask it

Review for a visitor arriving from a paid ad. What would stop them from signing up?

Replace the bracketed fields before running.

Watch for

Certainty. Treat each recommendation as a test idea until you've run the test.

Open skill

Competitor brief

/competitive-brief · command

Anthropic (marketing plugin)

Suggested: Weekly

What it does

Compares competitors' positioning and messaging, with gaps and opportunities.

Ask it

Compare with and . Identify differences in audience, promises and supporting evidence.

Replace the bracketed fields before running.

Watch for

Pricing and dates. It reads public pages, so check anything you plan to quote.

Open plugin

Campaign brief

/campaign-plan · command

Anthropic (marketing plugin)

Suggested: Per campaign

What it does

Produces a campaign brief with objectives, channels, a content calendar and success metrics.

Ask it

Plan a six-week launch campaign for aimed at . Budget . Primary metric .

Replace the bracketed fields before running.

Watch for

Targets. Budget and goals have to come from you, or it will invent plausible ones.

Open plugin

Ad creative variants

ad-creative · skill

Corey Haines

Suggested: Per campaign

What it does

Generates ad copy variations in bulk for testing.

Ask it

Write 20 headline and body variants for , grouped by angle. Stay inside these claims: .

Replace the bracketed fields before running.

Watch for

Claims. Check every variant against what legal has approved.

Open skill

SEO and AI-search audit

seo-audit · skill
ai-seo · skill

Corey Haines

Suggested: Monthly

What it does

seo-audit covers technical and on-page SEO. ai-seo helps assess and improve content for AI-search visibility.

Ask it

Audit . Give me the ten fixes with the highest expected impact, in order.

Replace the bracketed fields before running.

Watch for

Depth. Without Search Console or Ahrefs data it audits only what it can read on the page.

Open skill

Market pulse

last30days · skill

mvanhorn (community)

Suggested: Daily

What it does

Researches a topic across social platforms and news from the last 30 days and ranks findings by engagement.

Ask it

/last30days what are app marketers saying about

Replace the bracketed fields before running.

Watch for

Source coverage. Available sources depend on setup; check coverage before treating findings as representative.

Open skill

Leadership update

internal-comms · skill

Anthropic

Suggested: Weekly

What it does

Formats status reports, leadership updates and 3P updates (Progress, Plans, Problems) in your company's structure.

Ask it

Turn into a 3P update for the CEO. Keep facts and opinions in separate lines.

Replace the bracketed fields before running.

Watch for

The inputs. It structures what you give it; the numbers and judgment stay yours.

Open skill

How to try one this week

1
Check the publisher’s supported environments, dependencies and installation instructions. Skill format reference: agentskills.io.
2
Install one skill for one job. Start with the job you repeat most.
3
Connect the data it needs. A skill is instructions; reading your numbers also takes a connector to the tool that holds them.
4
Read the skill before you install it. Open its SKILL.md, or ask someone technical to, before adding one from a publisher you don't know.
5
Test it on a job where you know the right answer. If the output is wrong, check the inputs, connected data and instructions, then rerun a small example.

/plugin marketplace add reteno-com/ai-plugin
/plugin install reteno@reteno-plugins

How we checked

Public skill names and documented capabilities were checked against publisher documentation on October 8, 2026.
Example prompts are illustrative and have not been tested across every supported environment.
Customer results are specific to the cited examples.
Reteno Agent and the Reteno plugin are in research preview.